Anne-Marie Monroe is a communications’ consultant who has worked with provincial and municipal government officials. She will be tracking the 2010 Toronto Mayoral election for Notable.

After voting David Miller in for the last two terms, Torontonians will be heading to the polls on October 25 to vote for a new mayor of Toronto. Whether you’re a devout constituent or have decided this is the year to have your say, you’ll want to take notice of who is saying what on the campaign trail. Here are a few things to keep in mind before choosing a name on the ballot.

No party affiliations

Remember that unlike provincial or federal elections, the contenders establish their own platform and do not represent a political party. Candidates who run for mayor create a brand for themselves.

What’s in a name?

Familiarize yourself with the candidates and pay attention to what type of experience they have. In fact, a article in the Winnipeg Free Press highlighted that according to recent disclosure statements filed with Parliament’s ethics commissioner, almost half (151) of Canada’s 308 MPs moonlight as owners or part owners of an outside business. Often those who run for mayoral office are no different. For example, Toronto mayoral candidate Sarah Thomson is the founder of the professional women’s magazine The Women’s Post.

History and track record

Most candidates have been around for a while. Take notice of their affiliations and look at their track record. Chances are they’re no stranger to politics such as Rob Ford (Councillor for Etobicoke North for the past 10 years and son of the late Conservative MPP Doug Ford) or George Smitherman (former deputy premier under Premier McGuinty’s Liberal government).

The big issues

Ask yourself where each candidate stands on the big issues such as healthcare, taxes, and environmental sustainability. For example, a Toronto Star article reported that Toronto mayoral candidate Joe Pantalone was ranked highest for his platform on environmental friendliness while opponent Rob Ford came in last.

Staying power

Consider how each candidate would fit into Toronto’s long-term vision. Does George Smitherman’s funding for children’s swimming lessons make sense to you, for example, when they are more pressing issues? Your Mayoral vote, whatever it is, should be a decision you’re willing to live with for the next four years.

Photo by bobolink/Flickr.