Notable TV got our hands on one of the most sought-after tickets in Toronto’s Ad Week, an intimate luncheon with special guest speaker Sir Richard Branson. The marketing genius is best known for his Virgin brand of over 360 companies. This includes Virgin Records, later known as Virgin megastore, Virgin Record Label, Virgin Mobile, Virgin Music Festival, Virgin Airlines …the list goes on.

In this video, Branson discusses the current economic downturn, branding, virgin airlines and the importance of Humanitarianism.  Branson also awarded a group of talented students an amazing jumpstart to their young careers. Up to 150 students will have the opportunity to participate in project for Virgin Mobile’s RE*Generation, developing original creative campaigns, in groups, that will be judged by Virgin Unite. Students will be mentored by teams from leading advertising and communication firms.