Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Tancer and his team of analysts are widely quoted throughout the industry on the latest Internet trends. He appears as a frequent guest on CNBC, has been quoted in The Wall Street Journal, The New York Times, the Washington Post and USAToday on topics ranging from the state of e-commerce to predicting American Idol winners using search term research. Tancer also writes a weekly column for Time magazine (Time.com) entitled “The Science of Search.”

In this video we speak to Bill Tancer about his bestselling book, CLICK, the competitive advantage of online predictability, cognitive dissonance, and the power that exists in raw data.  He also speaks about the rise of social networks and how this is effecting other online destinations.