Social Media Metrics with Gold ‘n Brown

BusinessCast 160 brings back eMetrics guru Jim Sterne, President of Target Marketing of Santa Barbara.  JIm discusses measuring the results of your social media efforts – a task rarely approached, yet key to successful marketing in this sphere.  Only on the BusinessCast.

Listen here.

Jim Sterne has spent more than 20 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when “personal computer” was an oxymoron. He successfully described sales order processing systems to people using hand-cranked tabulators. He was at the forefront of the Computer Aided Software Engineering (CASE) tool revolution and has clarified the salient points of object-oriented programming to software engineers across the country.

The BusinessCast Entrepreneurs Podcast is an iTunes-featured podcast developed to help entrepreneurs of small and medium-sized businesses – across all industries – address their strategic and day-to-day business issues.

It is Canada’s #1 source of compelling and engaging stories as told by daring entrepreneurs, thought-leaders, business innovators, and media insiders. Featuring intimate and lively recorded conversations, each BusinessCast episode sheds light on the struggles faced by today’s business trailblazers – and their incredible victories.

The BusinessCast podcast is created and produced by: 1) Robert Gold the Managing Partner of Toronto-based Bennett Gold LLP, Chartered Accountants, and 2) President of the business communications consulting firm, Write On The Money, Andrew Brown.

See Notable’s archive of the BusinessCast here.