Next Generation Day is all about welcoming aspiring advertising students into the industry and providing them with a practical opportunity to show off their skills.

Twenty-two groups of students from universities all across Ontario teamed up with 22 advertising agencies in Toronto to come up with the best fundraising campaign for Your Life Counts, a charity dedicated to helping youth recognize their potential and importance in the future society of our country. Students were able to network and collaborate with some leading executives at these agencies, a key stepping stone for getting started within this competitive industry.

The winning group was announced at the YouTube Concert at The Guvernment which featured an incredible performance by USS of Toronto.