Our colleagues at DailyChallenge.org asked the Notable TV team to create a heart-warming pre-Pay It Backward Day teaser to get the community excited about the 2nd PIB day. The event in April was a huge success, but our goals were even higher this time around so really looked to get the community involved.

Local celebrities, influencers, bloggers and everyday Torontonians came together to share why they pay it backward.

About Pay it Backward:

Pay It Backward Day is a unique, refreshing initiative that allows socially conscious individuals across Ontario to unite in the spirit of changing the world through small, daily acts of kindness. September’s PIB Day saw $5 from every coffee bought donated to the SickKids Foundation.