In this segment of Future Flash, Jeff Swystun, Chief Communications Officer at DDB discusses an awesome concept known as the Swarm Theory. Jeff explains what the Swarm Theory is and how to work with it as opposed to having it work against you or your brand.

CNBC refers to Jeff as a “marketing maven” and both Nightly Business Report and the Business News Network call Jeff a “branding guru”.

This segment is a must-see.